Business Quarter: How smart data strategies power high-performing revenue operations

In this article for Business Quarter, Lindsey Meyl, Vice President of Revenue Operations at iManage, explains why companies operating in the subscription economy must rethink their approach to growth. Meyl argues that the traditional acquisition-focused funnel is no longer enough and introduces the “bow tie” framework, where true success comes from adoption, retention, and expansion. She emphasizes that a disciplined data strategy, built on robust collection, enrichment, and AI-powered insights, is essential to activate intelligence across sales, marketing, and customer success, driving sustainable performance and efficiency.